Selling home decor has always been difficult since it’s more of a want than a need. Unlike other products, buyers must justify their value at a single glance because home decor is sometimes considered a luxury. However, through a bit of presentation and promotion, selling home decor can be a breeze.

The Home Decor Industry

Home decor is made up of products that aim to enhance the aesthetics and atmosphere of a house. Items can include paintings, frames, posters, wall mirrors, furniture, vases, and decorative stickers. The global home decor market hit $664 billion in value in 2020, growing 4.2 percent. The future is promising in this market, despite current economic constraints.

The growth of the interior designing industry has paved the way for fancy and premium home decor. Globalization also enabled a wider market for consumers, with greater product availability and a variety of products across a wide array of distribution channels.

Presentation

Just like other products, presentation matters. To sell at a competitive price, the presentation must highlight the air of luxury. For example, a simple shift in the setup can impact how a product looks. The setting should demonstrate how the item can look, regardless of its theme or quality.

By setting up a scenario for customers to look at, you get to tell a story and provide ideas for them to recreate after purchasing. Complimenting the main product with other items should also boost its visual appeal.

Meanwhile, if you’re selling the items online, try to encapsulate the same feeling by taking professional photos to represent the product. Create a setting that compliments the product. It is also great to take pictures of the product alone, against a sophisticated plain backdrop alongside superb lighting.

Promotion

Running a business means competition, and entrepreneurs must set their products apart from their competition. The best way to attack this is to develop methods to market your products. Remember that you will not appeal to everyone in the market, so you will have the best success when you find your niche.

The key to dominating is choosing a niche. Branding experts say that a brand is a combination of attributes that influences a thought process in the mind of an audience and creates value. Consider everything you do as a way to create value for the product.

Expand your market reach by promoting online and offline. Every business should have a website, or at least a Facebook page. Through these tools, you can post photos about your products and inform people who might be interested.

Conclusion

Aside from presentation and promotion, here are the other things you can do to sell your products better. First, you should know your product by heart. Think of all the questions that people might ask and try to answer them. Next, explain what you sell concisely. Grab the buyer’s interest under a few sentences. And, finally, understand your prospect and your brand’s goal. As the seller, you should consider all these things before you promote and present your product.

If you’re a retailer looking for quality home decor to sell, The Globe Imports stocks an enormous array of wholesale gifts and decorative accessories right in our warehouse. For more than 30 years, we have built a company that aims to sell value and give service to our customers. Check out our home decor collection and shop away! As always, you can email or call us with any questions.